BA(hons) International Tourism and Hospitality Management

This Bachelor’s Degree (Honours) in International Tourism and Hospitality Management programme will provide you with the necessary expertise to critically evaluate business models and concepts and apply them to real-world situations.

Upon completion of this course you will be able to apply your skills to a wide-range of organisations, both commercial and not-for-profit. The EAMU (Hons) International Tourism and Hospitality Management (Top Up) can be studied as a stand-alone programme for those who already have a Higher National Diploma (HND)

Strategic Management (20 credits)

Managing Projects (20 credits)

Marketing Strategy (20 credits)

E-Marketing Strategy (20 credits)

Consumer Psychology (20 credits)

Strategic Integrated Marketing Communications (20 credits)

I. Obtained MUET Band 3 or IELTS (5.5)/ TOEFL (550)

AND

II. Foundation/STPM / Matriculation / Pre-University or equivalent

Pass Matriculation / Pre-University / STPM programme or equivalent qualification with minimum GPA 2.33 in TWO of the following subjects:

International Tourism and Hospitality Management

Business management

III. A-Level or equivalent

IV. A-Level programme or equivalent qualification with minimum Grade D in TWO of the following subjects:

International Tourism and Hospitality Management

Business management

V. Diploma

Recognised Diploma with minimum CGPA of 2.75 in related field

OR

Recognised Diploma with CGPA below than 2.75 and a minimum working experience of 3 years (36 months) in related field.

VI. English proficiency for foreign students. Candidate should obtain IELTS (5.5)/ TOEFL (550) paper-based or equivalent

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